Requirements for Marketing on WhatsApp

WhatsApp has changed the rules for marketing conversations inside their app. There are now very strikt rules to follow, otherwise you will get banned.

summary:

Since November 2024, the following rules have been officially in effect:

  • Only opt-in-authorized, verified business accounts are allowed to send marketing or promotional messages via the WhatsApp Business Platform.

  • Unverified accounts and personal numbers are no longer permitted to send any marketing content.

  • The policy applies globally and immediately from the date of publication — there was no grace period or transition phase.

Allowed Channels

Marketing is only permitted via:

  • WhatsApp Business App (for very small businesses, limited features)

  • WhatsApp Business Platform (API) → only via verified Business Solution Providers (BSPs) or direct Meta integration

Verified Accounts

To use the WhatsApp Business Platform for marketing purposes, you must have:

  • A verified Facebook Business Manager account

  • A WhatsApp Business Account (WABA)

  • Optional: Green checkmark (“Official Business Account”)

Only verified businesses are allowed to send marketing templates (Utility/Promotional Messages).

Template Approval & Content Review

  • Every marketing message must be submitted as a message template and approved by WhatsApp before sending.

  • WhatsApp will check:

    • Content (no spam, scams, or misleading offers)

    • Language and format

    • Purpose (e.g., product launch, event promotion)

What Is Prohibited?

  • Bulk messaging using private or unofficial WhatsApp numbers

  • Uncertified tools (e.g., web scrapers, bulk messaging tools)

  • Cold outreach (contacting users without prior opt-in)

  • Use of WhatsApp for high-risk industries like loans, weapons, gambling, or drugs

Violations may lead to permanent account bans by WhatsApp.