Meta Verified Comes to WhatsApp

Meta announced the beginning to roll out Meta Verified on the WhatsApp Business app in Brazil, India, Indonesia and Colombia. When you see a Meta Verified badge, this means a business has registered their information with Meta. Businesses using Meta Verified receive enhanced account support (including impersonation protection) and can use WhatsApp across multiple devices for their employees.

You will also see the same Meta Verified badge for these businesses on their WhatsApp Channel and custom WhatsApp page.

Calling for Larger Businesses

Sometimes you need to speak with someone live. We’re introducing the ability to call larger businesses on WhatsApp in just one tap. If you have a complicated travel request or want to discuss opening a new account with your bank, a quick call might be the best way to get help. We just started testing this feature and will expand it to more businesses in the coming months.

  • We shared the latest WhatsApp product updates for businesses, including AI tools, Meta Verified and expanded calling support, at Conversations, our annual business messaging event in Sao Paulo, Brazil.
  • We’re investing in new capabilities that help people and businesses connect and get business done on WhatsApp.